The benefits of embracing digital are clear-especially for healthcare organizations:
Increased sales: As consumers increasingly turn to digital channels to seek out information regarding important decisions, smart marketers are converting that interest into handraisers and sales. Well-managed digital marketing methods have a better probability of turning a casual browser into a client.
Stronger community relationships: Digital provides an efficient means to reach out to and cultivate an audience of residents, staff, patients and their families, leading to a greater sense of community.
Quantifiability: Unlike traditional advertising vehicles, marketing your organization can track, optimize, and improve every interaction through digital. This approach results in the best possible customer interactions and higher conversion rates.Delaware County Marketing is an excellent resource for this.
Improved brand perception: When asked, 94% of prospective patients said reputation of facility is important in hospital selection (Google, 2013). Brands can pay attention to what people are saying about their organization online. While it is impossible to completely stop negative comments, organizations can respond appropriately and mitigate their effects with positive content. By engaging they make it personal and have the opportunity to improve brand perception.
Reduce operating costs: When compared to more traditional forms of outreach, digital messaging tends to be more cost-effective and can help to reduce pressure on traditional patient acquisition vehicles.